For a while now most of my photography has been to a brief. It’s my job to deliver to clients a set of pictures which conform to their brief for a new product, a refurb of a hotel, a recipe, an event or a portrait. And that’s all good, I love that challenge of translating a client’s expectations into pictures. But somewhere in the middle of the flurry of this year I have stopped taking pictures for me. I still take snaps of my family, but thats different, it’s recording a moment, and while that’s obviously important and also quite a lot of fun, it doesn’t really scratch the itch that first made me want to be a photographer.
So, hence the A-Z of Food that I have been posting out of Twitter this week. The idea isn’t groundbreaking, the commitment to produce an original image each day, with no tight brief, simply a shot of food that corresponds to the letter of that day.
A was for Avocado,
On days where I have more time its the chance to try a new technique, play with a new concept or new lighting. On busier days it will be a simple daylight shot. The first 4 days went well, but by day 5 I had a tight deadline to hit and I didn’t want to drop the ball on the project so early, so I re-edited an old shot. I essentially cheated, using a photograph I had taken last year of Eggs. I am feeling a bit guilty, but I think I would have felt worse if I had missed the deadine for a client, so its a case of priorities!!
Today is F. Fennel Seeds, Foccacia, Fish, Figs or Frittata? I have ambition for a high key artistic image of the seeds. But if I don’t get the time to do it before this evening, I will be of the Fish Fingers my little boy is having for tea. Such is life.
If you have any questions, comments or are looking for a Food Photographer to take some fresh images for you business simply Email me here:
I look forward to hearing from you.